GameCo Launches Dedicated eSports Betting Platform in Colorado

Las Vegas-based online gambling operator GameCo recently announced a partnership with Sky Ute Casino Resort and sports betting solutions platforms US Bookmaking. As part of the deal, the companies will launch the United States’ first-ever eSports-betting platform.

Punters will be able to access the eSports betting platform from the Sky Ute Casino Resort in Colorado. At the same time, gamblers from the state can also access the platform on mobile devices as well as the desktop.

The Three-Way Partnership

GameCo plans to leverage its partnership with GRIDAskott Entertainment, and 10Star and utilize its sports betting platforms to power the new sportsbook. eSports betting has gained massive popularity within the last year, and the operators took note.

Commenting on the release, Travis Garlick, the Assistant General Manager for Sky Ute Casino Resort said, “Operating an eSports betting platform has always been on the cards, and we are proud to be able to achieve that goal finally. Our partnership with GameCo and US Bookmaking allows us to offer patrons a unique opportunity infusing the thrill of eSports with the excitement of the gambling industry”.

The three-way partnership enabled GameCo to launch its online eSports betting platform that was unveiled in August. The product is the result of a joint endeavor between 10Star’s trading prowess, Askott Entertainment’s Chameleon Gaming Program, and GRID’s streaming and data solutions. The program is being supervised by the eSports Integrity Commission (ESIC).

Blaine Graboyes, GameCo’s Founder and CEO also added, “We are proud to work with Sky Ute and US Bookmaking and hope to continue our endeavor by offering the US punters their first-ever dedicated eSports betting experience. We are as thrilled as our patrons to bring a holistic service that is the pioneer in Colorado’s eSports betting market. And we look forward to introducing similar innovations in the US market in the future”.

 Colorado is one of the few states to allow eSports betting. However, the activity must be sanctioned by a sport governing body, which in this case is the eSports Integrity Commission. Apart from GameCo, FansUnite is the sole iGaming service provider that has received widespread exposure in the country’s eSports betting market, thanks to a partnership with GameCo earlier in September. All other platforms must first conform to the ESIC’s regulations before licensed to operate in Colorado.

About GameCo

GameCo LLC designs revolutionary gaming products for enthusiasts. GameCo’s proprietary Video Game Gambling platform combines the thrill and excitement of gaming with a new and exhilarating way to gamble and win.

GameCo isn’t a stranger to the video gaming industry. The company inked a proprietary licensing agreement with prominent Japanese developer BANDAI NAMCO back in July 2017 to offer Video Game Gambling Machines. The recent foray into eSports betting is a more deliberate act planned and executed after months of preparation. The partnership with GRID back in March was a part of the effort.


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